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Getting it and getting there are not the same thing…

Designed to provide existing Marketing teams a framework for accelerated success, MMD SYSTEM is just that - a process driven marketing framework.

This hospitality Marketing SOP incorporates industry leading reporting, operational infrastructure, graphic & web design services and Marketing coaching for junior team members.

Founder + CEO Melissa McGroder is standing by. Feel free to book directly in to her calendar for a free no-obligation chat today, or scroll down for more info.

 
 

We’re all about putting method to the madness.

Let’s be honest – hospitality can get a little cray-cray.

It’s no wonder so many marketing and promotional roles within pubs and clubs are filled with frustrated, stressed out juniors (and some seniors) running around in circles.

We’ve been there. We’ve felt that frustration. We’ve processed and systemised our way out of it.

 
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Firstly, we’ll set up your Marketing team for success with our 5 step Marketing SOP creation process:

 

Then you’re off and away.

MMD SYSTEM is our done-with-you service that delivers the following:

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MARKETING SYSTEM PORTAL

We’ll custom build you this “window” to all your Marketing assets in one place. From annual campaign planners to entertainment rosters and artwork files - it’s all here.

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MONTHLY TEAM CHECK-INS

These monthly check-ins give your team the chance to interact with a professional hospitality marketer to “workshop” ideas, seek advice and gain clarity.

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COMPREHENSIVE REPORTING

We promise you’ve never seen reporting quite like this. Once a month all stakeholders access an online “Interactive Marketing Update” that provides ultimate clarity.

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SOCIAL MEDIA COACHING

We’ll work with your in-venue teams to ensure they’re getting the most out of social media. We’ll keep an educated eye on your socials and provide coaching & feedback.

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GRAPHIC DESIGN + WEB UPDATES

Our retainer includes all your graphic design needs throughout the year. Menus, posters, flyers, social tiles…you name it. PLUS we’ll handle your website updates too.

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REGULAR PHOTOGRAPHY

Great content requires regularly refreshed imagery. We’ve wrapped up photography shoots in to our SYSTEM package to include stunning visuals all as part of the service.

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PRICING designed to help not hinder…

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THE USUAL

The perfect place to start.

For standard sized venues doing all “the usual” promotions and events throughout the year from Australia Day to New Year’s Eve.

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STANDARD INCLUSIONS

5 step Marketing SOP creation

System portal maintenance

Monthly check-ins

Comprehensive monthly reporting

Social media coaching

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PROFESSIONAL ARTWORK

15 “calendar” campaign artworks per year

12 promo campaign artworks throughout the year

2 seasonal menu changes

1 function pack OR annual report

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WEBSITE UPDATES

30 basic web updates to cover each calendar event or promo campaign you run and more

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PHOTO SHOOTS

2 photo shoots

$2,950 / month
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MID LEVEL

For busier venues.

This mid level package has additional promotional artwork throughout the year plus extra menu designs for busier venues.

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STANDARD INCLUSIONS

5 step Marketing SOP creation

System portal maintenance

Monthly check-ins

Comprehensive monthly reporting

Social media coaching

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PROFESSIONAL ARTWORK

15 “calendar” campaign artworks per year

18 promo campaign artworks throughout the year

4 seasonal menu changes

1 function pack OR annual report

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WEBSITE UPDATES

35 basic web updates to cover each calendar event or promo campaign you run and more

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PHOTO SHOOTS

4 photo shoots

$3,450 / month
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STACKS ON

Just as the name implies…

Great for larger scale venues needing extra photography, a higher promotional output and more love for functions & events.

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STANDARD INCLUSIONS

5 step Marketing SOP creation

System portal maintenance

Monthly check-ins

Comprehensive monthly reporting

Social media coaching

•

PROFESSIONAL ARTWORK

15 “calendar” campaign artworks per year

24 promo campaign artworks throughout the year

4 seasonal menu changes

2 function packs / annual reports

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WEBSITE UPDATES

45 basic web updates to cover each calendar event or promo campaign you run and more

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PHOTO SHOOTS

6 photo shoots

$3,950 / month

Explainers:

  • A calendar campaign is a standard annual calendar event like Mother’s Day, Australia Day, State of Origin etc. For these events you’ll receive a full suite of graphics for print and digital use, made to your required specifications. By our count there are 14 or so that live on most venue calendars - we’re rounding it up to 15 to make sure all the regular events are covered.

  • A promo campaign might be anything from a new regular Monday steak night to a special wine dinner. Again, the graphic output includes a full suite of graphics for print and digital use, made to your required specifications.

  • Menu changes cover off all your seasonal menu updates, including the choice of a fresh new look OR keeping the look you already have in place.

  • Function packs often change throughout the year. Sometimes a new vibe is required, but it’s completely up to you.

  • Annual reports are included for Clubs who want to look their best at reporting time.

  • A web update covers us making basic updates to your website, like changing the home page image, basic text or adding an event to your existing What’s On page.

  • Photoshoots are booked as 2 hour shoots. Editing is completed off site and all images returned to you within 72 hours. A call sheet will be completed by your account manager to ensure the photographer and your on-site team are both fully briefed and time can be maximised.

Our goal?

To accelerate your success…

 

Employee churn rates are high within hospitality. On top of that, Marketing processes vary greatly depending on the experience and skill set of the incumbent tasked with “getting it done”.

Having a robust process in place makes the “grunt work” of social media posts, database eDMs and promotional preparation so much easier.

We’ll give you all the jigsaw pieces, then guide you as you put them together.

Our mission is “to embrace and empower the spirit of hospitality”. MMD SYSTEM allows us to foster junior or less experienced individuals with all the tools, coaching & development they need to activate your marketing for you.

Here’s how we make it work…


 
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ONE POINT OF CONTACT

You’ll be allocated one go-to person for all your needs. This dedicated Marketing expert will be your main point of contact for all your needs.

 
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ONLINE ARTWORK ORDERS

Log all your graphic design requirements via your portal 24/7. Plus, log all graphics changes directly to our designer using our online editing tool

 
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ONLINE & IN-PERSON

Zoom is not new to us. Working remotely and hosting online meetings is something we’ve done for years. We’ll also see you in person every quarter.

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ACCESS EXTRA SERVICES

Access the best marketing-related service providers in Australia. Video, PR, print, letterbox distro; you name it we’ve got a contact for it.

 

A team of hospitality marketing professionals

HELPING YOUR TEAM ACHIEVE YOUR GOALS

 
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MELISSA McGRODER

Founder + CEO

Melissa has been consulting to the hospitality industry since 2005. She leads her team of marketing professionals in their vision to “embrace & empower the spirit of hospitality”.

Previous experience highlights:

  • Group Marketing Manager - COMPASS HOTELS

  • Marketing Manager - COOGEE BAY HOTEL

  • Group Promotions & Events Manager - C.inc

  • On Premise BDM - DIAGEO

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MARIE FALISE

MARKETING PROJECTS MANAGER

With a Masters degree in Strategic Marketing & Branding, Marie is our resident strategist and works “back of house” on in-depth planning & special projects. Marie plays an integral role in our PRO client quarterly strategic planning sessions; ensuring longer term objectives are being realised.

Previous experience highlights:

  • Marketing & Events Co-ordinator - APPLEJACK HOSPITALITY

  • Freelance Restaurant Marketer - SPICE DEN / HAZLEHURST

  • Marketing Assistant - VIVALDI INTEGRATED PR - BANGKOK

  • B2B Project Manager - PH EVENTS - PARIS

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TRENT KELLY

MARKETING + BUSINESS DEVELOPMENT MANAGER

Our “front of house guy” Trent is the go-to person for all client communications. Trent keeps the wheels in motion for our clients; working with them to craft exciting, results-driven campaigns and develop special project areas to improve their business.

Previous experience highlights:

  • Group Marketing Manager EASTERN HOTELS GROUP

  • Digital Marketing Coordinator DOOLEYS LIDCOME CATHOLIC CLUB

  • Functions & Events Manager THE FIDDLER

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SARA BUCKLEY

marketing EXECUTIVE

A canny knack with words and a keen eye for detail makes Sara the perfect asset to the team. Her witty social media posts are often accompanied by her own photography, and her experience working at Pacific Magazines on celebrity shoots makes the average food & beverage shoot a total breeze.

Previous experience highlights:

  • Assistant to the Editor PACIFIC MAGAZINES

  • Photo Editor WHO MAGAZINE

  • Photo Editor INSTYLE MAGAZINE

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GRAPHIC DESIGN TEAM

IT TAKES A VILLAGE…

Our graphics team are highly skilled and super-fast. With a heap of hospitality experience they really know how to nail a brief.

Websites, posters, flyers, digital screens, large format signage, badges, stickers - you name it - our in-house designers bring our client campaigns to life.

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DIGITAL TEAM

“OUR GOOGLE GUY + MORE”

Everyone needs a “Google guy” (or gal) - and we have several. Don’t get caught up in the gibberish. Our digital team are highly trained and constantly honing their skills to stay abreast of the fast & vast landscape that is digital.

From Google ads and landing pages to Facebook re-targeting and everything in between, MMD have you covered.

 

Take a test drive of our PRO PORTAL now.

We’ll send log in details directly to your email address immediately. You may need to check your junk mail or spam folder.

 

It’s not just a 24/7 window to our workings, it’s YOUR MARKETING organised like never before. At the click of a button you’ll have access to:

  • Monthly Reporting like you’ve never quite seen before

    • Live tracking dashboard

    • Completed tasks checklists

    • Strategic planning projects

    • Detailed campaign planners

  • Your 12 month Annual Campaign Planner

  • A Master Sheet “thumbprint” of your venue

  • A centralised list of Confirmed Bands & Artists

  • Your Venue Photography Library sorted & filed

  • Upload links for revenue reporting, offer redemption tracking & submitting large files

  • All Key Dates for WIP and Strategic Planning meetings planned out for the year

…and more.

 
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WAYS TO WORK WITH US

MMD PRO

Our full service, complete outsourced marketing solution suited to venues looking for a bundled, “package-style” arrangement.

MMD ACTIVATE

NEW! Quality, on-demand marketing services rolled out by experienced marketing professionals via a "menu" of pre-set packages and a-la-carte choices.

MMD PROJECT

Project style solutions for everyday hospitality marketing problems. Projects are tailor-made and delivered within an agreed timeframe.

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Embracing & empowering the spirit of hospitality since 2005