If you were, even before COVID-19, you’re in the right place.
Our all-inclusive MMD PRO plans are designed to take the frustrations out of day-to-day Aussie venue Marketing.
Founder + CEO Melissa McGroder is standing by to explain that it’s really not rocket science. Feel free to book directly in to her calendar for a free no-obligation chat today, or scroll down for more info.
But you’re here because they’re not quite getting it right, right?
Let’s be honest – hospitality can get a little cray-cray. We find ourselves in an industry that is predicated on taking care of the person right in front of us, standing there at the bar. It’s no wonder that forward planning feels like a pain in the you-know-what.
We’ve wrapped up everything you need into one neat bundle. No gimmicky extras. No meetings for the sake of meetings. Just superior service and measured results at an honest monthly set price.
At these quarterly sessions we’ll work with your team to define, roll out & track special project areas. These projects sit outside “the usual” campaign based Marketing initiatives.
These monthly on-site meetings are the perfect check-in points. Our carefully constructed Agenda will clearly outline all WIP for the coming month.
Like to be organised? This portal is a window to all your Marketing assets in one place. View image libraries, track campaigns, see your entertainment roster and more.
We promise you’ve never seen reporting quite like this. Once a month all stakeholders access an online “Interactive Marketing Update” that provides ultimate clarity.
Your Facebook & Instagram accounts have never looked as good as they will when managed by our team. We’ll work with you for the best possible content outcomes.
We’ve worked hard to put method to the madness with carefully planned out campaign activation software that clearly outlines all task activation dates.
Great content requires regularly refreshed imagery. We’ve wrapped up photography shoots in to our PRO package to include stunning visuals all as part of the service.
Our retainer includes all your graphic design needs throughout the year. Menus, posters, flyers, social tiles…our inhouse team will have you looking you absolute best.
Optimising, managing and growing your member database is a crucial component of venue success. Regular, beautifully crafted eDM’s will see open rates soar.
We’ll send log in details directly to your email address immediately. You may need to check your junk mail or spam folder.
It’s not just a 24/7 window to our workings, it’s YOUR MARKETING organised like never before. At the click of a button you’ll have access to:
Monthly Reporting like you’ve never quite seen before
Live tracking dashboard
Completed tasks checklists
Strategic planning projects
Detailed campaign planners
Your 12 month Annual Campaign Planner
A Master Sheet “thumbprint” of your venue
A centralised list of Confirmed Bands & Artists
Your Venue Photography Library sorted & filed
Upload links for revenue reporting, offer redemption tracking & submitting large files
All Key Dates for WIP and Strategic Planning meetings planned out for the year
…and more.
If you’re thinking it’s too hard to work with an external team, you’re wrong.
We understand that you’re used to just yelling out from your desk to your close-knit team when you need an answer on something. You’re accustomed to calling quick meetings at very short notice because you need answers or clarification on stuff. How would it possibly work when you’re dealing with people in a whole other office?
There won’t be anything to yell about. A good agency is organised. We’ve built our business on it. We will have already given you the plan with all the answers well before there was any shouting. We’ll have had your team planning Australia Day when the Melbourne Cup posters were still up.
ONE POINT OF CONTACT
You’ll be allocated one go-to person for all your needs. This “front of house” person works closely with our “back of house” team on all your objectives.
DEDICATED EMAIL ADDRESS
No CC’ing 7 people to reach us. You’ll only have ONE email address to remember for our entire team. And you won’t find any “support tickets” here.
MMD PRO PORTAL
Everything from artwork files to photo libraries, progress updates & band bookings is available at all times in your secure PRO PORTAL.
ONLINE MEETINGS
Can’t wait for the next monthly WIP? We’re available for online meetings for quick check-ins whenever required. Zoom, Skype, FaceTime and more.
Our industry is alive with talented young up-and-comers. No doubt there’s a bar person in your business who’s studying Marketing or knows their way around Photoshop.
But we see far too often these juniors lumped with the whole kit & kaboodle - left to figure it out and expected to get results.
It’s not rocket science, but getting it right comes from experience. And without a systemised, automated and integrated PROCESS, getting it right quickly becomes both time consuming and costly.
Read more on our blog about putting method to the madness:
We’re on the hunt for like-minded GM’s and CEO’s of Aussie pubs and clubs looking to shake things up in 2020.
Reach out today if:
You’re seeking focus over frustration in either your everyday Marketing, your Strategic Planning, or both
You have a great Operations team but your Marketing is lacking and needs an overhaul
Your product is strong - it just needs a nudge and you’re not getting campaigns out in time
You’re ready to invest in results and realise that it’s time to make some positive change
You’re looking for a systemised approach to your Marketing at a set monthly fee with no hidden surprises
For less than you would pay one full time executive you can access our entire team of Marketing professionals with superior skills and broader experience who are working across a varying landscape of hospitality businesses.
We’re talking to different CEO’s managers, teams and business owners every day – picking up all sorts of insights and experiences that full-time, blinkers on “workers” simply, well…. aren’t.
Read on to learn more about your new team…
Melissa has been consulting to the hospitality industry since 2005. She leads her team of marketing professionals in their vision to “embrace & empower the spirit of hospitality”.
Previous experience highlights:
Group Marketing Manager - COMPASS HOTELS
Marketing Manager - COOGEE BAY HOTEL
Group Promotions & Events Manager - C.inc
On Premise BDM - DIAGEO
With a Masters degree in Strategic Marketing & Branding, Marie is our resident strategist and works “back of house” on in-depth planning & special projects. Marie plays an integral role in our PRO client quarterly strategic planning sessions; ensuring longer term objectives are being realised.
Previous experience highlights:
Marketing & Events Co-ordinator - APPLEJACK HOSPITALITY
Freelance Restaurant Marketer - SPICE DEN / HAZLEHURST
Marketing Assistant - VIVALDI INTEGRATED PR - BANGKOK
B2B Project Manager - PH EVENTS - PARIS
Our “front of house guy” Trent is the go-to person for all client communications. Trent keeps the wheels in motion for our PRO clients; working with them to craft exciting, results-driven campaigns and develop special project areas to improve their business.
Previous experience highlights:
Group Marketing Manager EASTERN HOTELS GROUP
Digital Marketing Coordinator DOOLEYS LIDCOME CATHOLIC CLUB
Functions & Events Manager THE FIDDLER
A canny knack with words and a keen eye for detail makes Sara the perfect asset to the team. Her witty social media posts are often accompanied by her own photography, and her experience working at Pacific Magazines on celebrity shoots makes the average food & beverage shoot a total breeze.
Previous experience highlights:
Assistant to the Editor PACIFIC MAGAZINES
Photo Editor WHO MAGAZINE
Photo Editor INSTYLE MAGAZINE
Our team of activations specialists “flick the switch” on all our client campaigns. They work according to specific, detailed plans laid out by our management team well in advance. Their “engine room”, is a specialised campaign activation software system that we’ve developed that ensures complete visibility into campaign progress.
Our graphics team are highly skilled and super-fast. With a heap of hospitality experience they really know how to nail a brief.
Websites, posters, flyers, digital screens, large format signage, badges, stickers - you name it - our in-house designers bring our client campaigns to life.
Everyone needs a “Google guy” (or gal) - and we have several. Don’t get caught up in the gibberish. Our digital team are highly trained and constantly honing their skills to stay abreast of the fast & vast landscape that is digital.
From Google ads and landing pages to Facebook re-targeting and everything in between, MMD have you covered.
Our full service, complete outsourced marketing solution suited to venues looking for a bundled, “package-style” arrangement.
NEW! Quality, on-demand marketing services rolled out by experienced marketing professionals via a "menu" of pre-set packages and a-la-carte choices.
Project style solutions for everyday hospitality marketing problems. Projects are tailor-made and delivered within an agreed timeframe.
